AI Problem Management

AI may be turning your customers away.

We investigate harmful AI answers, unsupported recommendations, and failures to include or rank you, your organization, or your products. Modulus consultants work directly with your team to diagnose the problem, carry out corrective action, and provide a clear and concise report.

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The evidence

The buying decision is already changing

94%

of business buyers surveyed worldwide used AI during their buying process.

Forrester • January 2026 • nearly 18,000 buyers[1]

58%

of consumers surveyed have replaced traditional search engines with generative AI as their go-to source for product and service recommendations.

Capgemini Research Institute • January 2025 • 12,000 consumers in 12 countries[2]

Half of U.S. consumers already use AI-powered search to guide their choices, evaluate brands, and discover new ones.[3]

The problems we take on

What AI says matters.
What it leaves out matters too.

When the facts are wrong

False claims, outdated information, and mistaken identities can distort how people evaluate your business. We establish the evidence and pursue the corrections the matter requires.

When the judgment is unsupported

Warnings and unfavorable recommendations may rest on incomplete evidence or flawed assumptions. We examine the basis for the answer and determine the appropriate response.

When you belong in the answer

If your business meets a buyer’s requirements but is missing or improperly ranked, we investigate the failure and work to improve accurate inclusion.

How we work

Your business.
Your customers.
Your investigation.

Every engagement begins with the questions your customers ask and the decisions that matter to your organization.
We design a tailored research program combining controlled experiments and source analysis across AI platforms, model versions, and markets. We examine how your business and its products are represented, recommended, or excluded, while testing answers against documented evidence and customer requirements.

Modulus is a professional service firm, not a software product.
Our senior researchers work directly with your leadership, technical teams, and legal counsel where appropriate.
AI supports our research, but expert judgment determines our findings and response. Our consultants take responsibility for investigations, manage or direct all corrective work, and verify the effects on an ongoing basis.

  1. 01

    Investigate

    We reproduce the issue, preserve the evidence, and test the explanations. Our AI R&D examines both individual claims and the decisions the complete answer would lead a buyer to make.

  2. 02

    Act

    We carry out and coordinate approved corrective actions, from technical changes and source corrections to formal notices to the AI providers whose systems cause the harm. When formal action is warranted, licensed counsel steps in.

  3. 03

    Verify

    We assess what changed, document what remains unresolved, and refine the next steps as AI systems and source information evolve.

Senior consultation

A working relationship with your leadership

Weekly consultations bring our researchers together with your executives, technical team, communications professionals, and counsel as needed. You receive written findings, clear action priorities, and executive reports prepared for management and board review.

Corrective work can include correction requests to publishers and ranking sites, reports of false or policy-violating reviews and posts through each platform’s own process, and updates to your own website and social media posts. Modulus may recommend a legal approach to address issues when appropriate. We determine what matters, perform or direct the approved work, and follow the evidence through to the outcome. You remain in full control and approve each action.

Case studies

See examples of our work

Tell us your industry and we will send relevant case studies.

Research

How AI forms its picture of you

Our research examines how AI systems interpret people, organizations, and products, how they build an internal representation of them, and why representations go wrong. The longer inaccurate AI claims go unaddressed, the further they spread and the more costly they can become to correct.

Explore the research

Coverage

Across the AI experiences your customers use

Our research spans ChatGPT, Claude, Gemini, Perplexity, Duck.ai, Meta AI, Kimi, Copilot, Grok, DeepSeek, Qwen Chat, and other platforms and open models. Coverage is defined around your customers and maintained as the AI landscape changes.

Heritage

Built on Modulus AI+HPC engineering

The Modulus group of companies was founded in 1997 and spent three decades building financial infrastructure, high-performance computing, and natural language systems, including patented large language model research. Modulus AI, Inc. applies that engineering foundation to the investigation and management of consequential AI problems, which is what makes its investigations rigorous and its corrective work technically grounded.[4][5][6]

Meet Modulus

Put the problem in expert hands.

Bring us the answer that concerns you, the recommendation that excludes you, or the question your customers are asking.

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Sources

  1. [1]Forrester • The State of Business Buying, 2026Nearly 18,000 business buyers worldwide • January 2026
  2. [2]Capgemini Research Institute • What Matters to Today’s Consumer 202512,000 consumers in 12 countries • January 2025
  3. [3]McKinsey • AI Discovery Survey1,927 U.S. consumers • August 2025
  4. [4]Modulus • Company historyWho we are
  5. [5]U.S. Patent 12,008,332 B1 • Systems for controllable summarization of contentIssued June 11, 2024
  6. [6]U.S. Patent 12,380,287 B2 • Systems for controllable summarization of contentIssued August 5, 2025
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